With popcorn currently all the rage, Tic Tac is launching a special edition flavour that is aiming to tap into the flavour trend.

Tic Tac Popcorn is available for convenience retailers to stock now in 18g and 49g formats.

The launch will be promoted by social media and digital activity and retailers can promote the new product on their counter tops with PoS, which is available from Ferrero’s trade website.

Levi Boorer, customer development director at Ferrero, said the launch of Tic Tac Popcorn will form part of a wider “flavour innovation drive” that will be implemented throughout the year.

“We are constantly looking at ways to resonate with our target market of younger adult shoppers and exciting, innovative flavours are a great way of doing so.

The millennial generation loves to try new and unusual products,” he added.

Tic Tac Popcorn follows Tic Tac Mixers, which launched last July in two flavours, Cherry Cola and Peach Lemonade. The brand is growing at 7.5%.