New confectionery lines will be crucial for a successful Christmas sales period for independents this year according to Nestlé, which has just unveiled its latest festive line-up.
The manufacturer claimed seasonal launches added an extra £12m in sales for retailers in 2013. It added that the convenience channel also performed strongly, with sales of “seasonal impulse” confectionery lines up 31% and growing ahead of the total market.
Nestlé spokesperson James Maxton said the company will continue this growth with “a strong range that offers both innovative new products and iconic Christmas brands.”
[pull_quote_right] A strong range that offers both innovative new products and iconic Christmas brands [/pull_quote_right]
New for 2014 is a 200g Quality Street carton exclusive to independents (RRP £2), while Quality Street Fruit Cremes (£4.38), containing orange, lemon and strawberry sweets, will also make a return. In addition, Quality Street will receive a Simply Fabulous Fudges tin (£6), a larger 1.3kg tin, and My Orange Bar, which contains four Orange Crunch pieces (RRP 65p).
Meanwhile, After Eight will benefit from a new 200g carton (£2), an updated selection pack (£4.01), and a novelty tin shaped like Big Ben, which contains two After Eight 200g cartons.
Nestlé will also appeal to younger shoppers with Smarties and Milkybar Santa and Friends gift packs (£1.99), and is also launching four novelty gift packs covering its Kit Kat Chunky, Munchies, Aero and Rolo brands.