Nestlé is launching a new promotion across packs of its Polo mint and confectionery single packs.
The ‘Win a Hole New Summer Experience’ promotion gives customers the chance to win a £200 Virgin Experience Day e-voucher which can be used on a variety of outdoor activities such as cycling, paddle boarding and Segway tours.
Running from 1 July to 27 August, the promotion will be available across all single packs of Polo, including Polo Original, Polo Spearmint, Polo Sugar Free and Polo Fruits.
Shoppers can enter the promotion upon buying a pack by texting POLO and the last four digits of their barcode to a promotional number.
Nestlé will provide PoS materials through its field sales teams to help retailers drive sales.
Additionally, the brand is investing in a £0.75m media campaign through out-of-home and social media activity to attract shoppers’ attention.
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