Cadbury unveils its 2020 Halloween range
51% of incremental sales at Halloween come from the chocolate confectionery category
Mondelez International has announced its Cadbury Halloween line-up this year, which includes two new products.
New this year is Cadbury Family Treatsize and Freddo & Friends Treatsize, which will contain an assortment of Cadbury favourites, joining the brand’s existing Treatsize range, including Cadbury Crunchie, Dairy Milk Buttons and Fudge.
Cadbury Goo Heads returns to shelves this year, available individually (RRP 55p) or as in a pack of five (RRP £2.85), and is available in Creepy Skeleton, Pumpkin, Frakenstein, Dracula or Werewolf variants.
Cadbury Oreoooo also makes a comeback in an 82g bag of Oreo Mini Filled Eggs (RRP £1), with Halloween branding designed for strong standout on shelf. The supplier said the product is designed to further drive impulse purchases of sharing novelties in the Halloween category.
Within its Maynard Bassetts range, Dead Chewy will also return, with each 162g bag containing individually-wrapped fruity-flavour chews, designed for sharing at home.
A spokesperson for Mondelez, said: “Halloween has become a valuable earner for convenience retailers and research shows more shoppers buy Halloween-themed confectionery than standard packs during this exciting time, so it’s crucial they take full advantage of this and create excitement for their shoppers.
“Confectionery sales over the period in 2019 reached £48m, with candy being a key contributor of sales growth and 51% of incremental sales at Halloween coming from the chocolate confectionery category.”
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