Retailers can bolster their biscuits offering as Mondelez International unveils a new range, which the company claims is ‘unlike anything else in the market’.

Available to retailers now, Joyfills come in four varieties: Oreo, Oreo Choco Caramel Creme, Cadbury Milk Chocolate Creme and Cadbury Choco Cookie Creme, RRP £1.50.

The launch will be backed by a £4m campaign at the end of August, which will run until the end of October.

Carly Sharpe, Mondelez International Joyfills brand manager, said the range will help retailers appeal to on-the-go snackers.

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