With sharing bags continuing to grow in popularity, Milkybar is driving sales with Milkshake Mix Up sharing bag.

Available to stock from February 15, the 110g bags, RRP £1.59, are aimed at mums looking to give their families a treat.

Alessandra Madio, senior brand manager for Milkybar at Nestlé, said: “Mums that have grown up with the brand will love sharing this new twist, while retailers will benefit from the fact that this launch from a trusted brand capitalises on trends in a growing category.”