Retailers can give their shoppers a taste of the tropics this summer as Maynards Bassetts Jelly Babies launch a new flavour.

Tropical packs are available to convenience retailers now in 165g packs, RRP £1.32, which contain mango, banana and pineapple-flavoured sweets.

The launch will be backed by a £6m campaign, which includes TV advertising and digital activity. Retailers can promote Jelly Babies Tropical with PoS.