Mars Chocolate is giving customers the chance to jet off to America with a limited-edition range of M&M’s pouches, treatbags and sharing bags.

The USA-themed packs feature Ms Brown, M&M’s newest character, and are available now. The packs will be supported by a TV ad, which will run for 26 weeks, and PoS including dumpbins, wobblers and prefilled units.

£425 – annual value of M&M’s to the average independent and symbol store.

Customers will have the chance to win a seven-night holiday every day to Orlando, Las Vegas or New York and meet Ms Brown at M&M’s World.

Bep Dhaliwal, trade communications manager for Mars Chocolate, said: “We know that M&M’s limited-editions perform well, as last year we saw an uplift in sales of our Brazil M&M’s packs.”