Retailers who are looking to expand their ice cream sales can now add Galaxy Vanilla to their range.

The single ice cream bar, RRP 75p, from Mars Ice Cream is a cheaper alternative to Galaxy Almond and Caramel.

Bep Dhaliwal, trade communications manager for Mars Ice Cream, said: “We have seen encouraging year-on-year growth in ice cream sales with hotter monthly temperatures on average. We are dedicated to supporting retailers and to growing the ice cream category through innovation.”