Mars Chocolate is warming up for a football-filled summer by launching a limited-edition Mars & Team tub.
Top Tips to capitalise on the World Cup:
- Stock up on limited-edition products
- Use eye-catching PoS
- Create a football display
The tub brings together five favourites – Mars, Twix, Snickers, Bounty and Milky Way – in one pack for a limited period.
The launch will benefit from a £3.5m marketing spend on TV advertising during the summer of football.
Tony Lorman, retail excellence director, said the Mars & Team tub is a great opportunity for retailers to tap into football fever during the summer period.
“Eighty-three per cent of UK adults will be supporting the England team. As fans get set to watch the tournament with friends and family, it opens up more opportunities for retailers.
“The Mars & Team tub is a great way to tap into that sharing trend.”