This Christmas will see the return of Maltesers Merryteaser Reindeer and Galaxy Gift For You White, Mars Chocolate has revealed.
The range will be joined by a new Mini Merryteaser Reindeer sharing bag, RRP £1.29, and a Maltesers Mini Merryteaser Reindeer Gift Card, RRP £3. PoS will be available for retailers.
It is also bringing back two advent calendars, Maltesesers Merryteaser and Mars, RRP £2.79. Meanwhile, Celebrations boxed chocolates will be back on TV from November with a new ad.
Bep Dhaliwal, trade communications manager for Mars, said chocolate remains a staple in households across the country during the festive period and more people indulge in a treat as the big day gets closer.
“This really is the perfect time to drive sales in the category by making the most of proven bestsellers in innovative new formats that are bound to surprise and delight,” she added.
Mars Chocolate’s Christmas announcement follows Mondelez and Ferrero, which are also launching new products and returning old favorites.