Mars Chocolate has launched Snickers & Hazelnut bars, available to retailers now.
Snickers & Hazelnut are available in singles, RRP 55p, and four-packs, RRP £1.79. The launch is supported by a £2m marketing campaign that includes TV, online and outdoor advertising.
Snickers & Hazelnut stands out from Snickers standard bars thanks to distinctive green packaging. PoS materials such as pre-filled units, dumpbins and counter top units are also available.
Bep Dhaliwal, trade communications manager for Mars Chocolate, said Snickers & Hazelnut will drive category growth.
“Multifacing bestselling lines drive an additional 23% in sales as they create standout and impact, allowing consumers to find the product more easily,” she added.
The brand is being supported by a £10.2m media spend this year.
Hazelnut is the latest Snickers brand extension, following More Caramel, More Choc and More Nuts.