Nestlé Confectionery has rolled out KitKat Ruby to independent retailers across the country with an RRP of 85p.

The bar is coated with Ruby chocolate, derived from Ruby cocoa beans, which have a berry taste that occurs naturally with no artificial flavours or colour added.

Premium single chocolates are growing in value by 26% year on year, with the growth coming from millennial shoppers looking to treat themselves.

Alex Gonnella, marketing director at Nestlé Confectionery, said: “Ruby chocolate is a big innovation in confectionery and we are proud that KitKat is the first major brand in the UK to feature this chocolate.”

The supplier is also extending its premium sharing box KitKat Senses into the singles category with KitKat Senses Salted Caramel and KitKat Senses Hazelnut.

The bars will also have an RRP of 85p each and the Senses brand will be supported by a TV advert and a social media campaign from April till June. PoS will also be available to retailers.

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