Nestlé Confectionery’s new on-pack promotion for KitKat offers shoppers the chance to win exotics trips abroad to places including Miami, Cuba, Thailand and Barbados.

Promotional packs will be available across KitKat 4 Finger, KitKat Chunky, KitKat 2 Finger and KitKat Bites. Holiday prizes can be won by purchasing one of these promotional packs and finding a winning bar and ticket inside.

Additionally, there are also 100 other prizes to be won during the promotional period, including KitKat branded passport covers, sun visors, beach towels and luggage straps. These can be won by entering online the unique code found inside packs.

A £4.5m media campaign will also launch in February highlighting the promotion, spanning social and digital, alongside a TV advert with a ‘make a break for it’ strapline.