You can now help your shoppers relax even more during their breaks, thanks to KitKat’s latest campaign.

Kitkat has teamed up with YouTube and added QR codes to its packs. Customers can scan these using their mobile phones to view one of 74 entertaining videos.

The campaign will be backed by a £4.3m media spend, which includes TV advertising and social media activity. Each YouTube video will begin with a five-second KitKat ad.

The brand claims that the campaign will reach 15 million consumers before it ends in June.