Halloween Haribo

We know how vital must-stock products are for retailers looking to maximise sales within key categories, but what about driving seasonal sales?

Halloween 2021 falls on a weekend, so it is set to be a ‘spooktacular’ Sunday celebration. Following the frightful experience that we all had during the lockdowns in 2020, we expect this year to be bigger, better and more inclusive than ever with a return to growth for Halloween confectionery.

Last year was very much ‘stick and treat’. Here, parties and at-home activities prevailed and trick or treating quietened with so many people in lockdown. But normality should resume this year, albeit with some important hygiene considerations that will support purchase decisions and sales.

Fanta returns with limited-edition Halloween packs and promotion

As the number one sweets manufacturer, with a 46.8% share of Halloween-leveraged sweets¹, we support all seasonal shopper missions. Just like our range, products should support Halloween sharing, parties and trick or treating.

It is also important to cater for value and volume, two of the most popular attributes when purchasing Halloween confectionery. This is closely followed by themed, fun and variety.

At the same time, individually wrapped products provide protection and allow people to adhere to strict hygiene measures, while also promoting portion control.

Together this creates a happy Halloween for retailers, shoppers and those receiving seasonal treats.

Must-stock Halloween confectionery

Must-stock Haribo lines this Halloween, include themed treats Scaremix and TangfasTricks share bags as well as Trick or Treat mini multipacks.

TangfasTricks share bag
Haribo TangfasTricks share bag

Top-selling, all-year-round products that help our retailers sell through while providing the value, volume, and variety that consumers demand include Starmix Minis and Share the Happy 176g multipacks, each containing 11 mini bags.

Haribo Halloween confectionery
Haribo Starmix

Maoam also adds a little extra bite in the form of Stripes, MaoMixx and JoyStixx. These delicious, individually wrapped chews can be enjoyed both during the occasion and beyond.

Haribo Halloween confectionery
Maoam Stripes

Finally, when should you stock? Shoppers start to buy into sweet confectionery for Halloween around six weeks ahead, while last-minute purchases create peak shopper activity in the week counting down to the ‘spooktacular’ event, so this is an essential timeline for retailers.

Read more about Halloween products and seasonal trends

¹ IRI Marketplace Sweets, Value Sales, Total Halloween Event + Multipack Minis Pack Format, 4 weeks ending 1/11/20