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As the number one confectionery brand at Christmas, Mondelēz International is at the heart of the season, boasting the UK’s number one sharing novelty and advent calendar within its range.

This year, Mondelēz International has bigger plans than ever with the return of Milk Tray Man and its Cadvent campaign, NPD in both chocolate and candy, and for the first time ever, will offer Cadbury biscuits within its portfolio.

The countdown to Christmas starts now

The Christmas countdown is on, which means it’s time to start stocking advent calendars to help your customers celebrate the countdown. New for this year is the Cadbury Heroes advent calendar, set to bring a little excitement to the category.

Retailers should also ensure that the UK’s number one advent calendar, Cadbury Dairy Milk 90g, is on shelves early in the month.

Stocking gifting products also helps to signpost the Christmas season and provides a great way to start seasonal sales off early by driving excitement. New for 2017 are Cadbury Fudge Minis tubes and the new look Cadbury Milk Tray 180g packs  with a double layer to improve shelf standout.

Other bestsellers to consider stocking are the Cadbury Dairy Milk Hollow Santa range and Cadbury Mixed Tree Decorations – which now includes Oreo pieces.

Create magic this Christmas

Looking ahead, December is a great time to help consumers bring the magic of Christmas alive with sharing and gifting ranges.

New this year are Cadbury Cracker novelty packs  and Cadbury Dairy Milk Classics Selection Box which should be stocked alongside family favourites like Cadbury selection boxes, Cadbury Heroes, Cadbury Roses, Terry’s Chocolate Orange, Toblerone and Cadbury Dairy Milk’s hollows range.

Simple steps for a cracking Christmas

  • Stock the very bestselling lines and ensure you are prepared early.
  • Use manufacturer POS and build impactful displays in-store to showcase your full seasonal range.
  • Remember to utilise the impulsive counter space for self-eat treats.
  • Offer a choice of self-eat treats and stocking fillers with products under £1 RRP.
  • For further information on how to make the most of Christmas sales, visit

The essential seasonal checklist


  • Ensure gifting and traditional Christmas products are in place to make the most of upcoming seasonal sharing and gifting occasions
  • Stock advent products from the start of the month, ahead of December 1


  • The magic of Christmas is here – stock selection boxes, Christmas themed gifts, family sharing lines and top-up gifts