Ferrero is aiming to help more convenience stores drive boxed chocolate sales ahead of Diwali with new PoS, available from the company’s trade website.
Retailers will be able to order shelf talkers, wobblers and posters from September from Ferrero’s Your Perfect Store website, ahead of the festival of lights on 27 October.
Levi Boorer, Ferrero customer development director, said the company’s focus on large stores in previous years had increased sales by 20.4% over the period.
“Now we’re focusing on smaller stores and helping them make more from the premium gift opportunity,” she added.
Three retailers who order Diwali kits will be randomly selected to win a free-standing display unit containing £225 of Ferrero stock.
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