Ferrero has introduced a new eco-designed box for its Ferrero Rocher range, as part of its ongoing commitment to making 100% of its packaging reusable, recyclable or compostable by 2025.
The eco-designed boxes is being phased into production, starting with the 16-piece and 30-piece boxes and are made from polypropylene (PP), which enables easier recycling globally.
Using 38% less plastic for the 30-piece and 40% less plastic for the 16-piece, the supplier will save approximately 2,000 tonnes of plastic globally in its first year.
In the UK, Ferrero will continue with its Terracycle partnership to offer a free national recycling programme, which is an immediate option available to make all Ferrero Rocher, Ferrero Collection and Kinder packaging recyclable across the UK.
Fabio Mora, global packaging director of The Ferrero Group, said: “The programme will cover our products in these ranges and has been developed to address gaps in the UK’s recycling infrastructure, which currently cannot recycle all types of packaging.
“The Ferrero Rocher eco-designed box is a clear example of our dedication to enhancing packaging circularity. Packaging is a complex issue that we are committed to working in close collaboration to build a more circular economy through packaging-related strategies, joining forces with governments, manufacturers, suppliers, waste disposal management companies, NGOs, and others.
“In this instance, we worked in close partnership with Milliken to help reduce the environmental impact through the use of a new polypropylene material for the Ferrero Rocher box.”