Costcutter’s new 'Spookily Good' Halloween campaign rolling out in October, is designed to help retailers increase Halloween sales among adults.

Last year, Halloween sales exceeded £320m in the UK, according to data by Mintel. As a result, the group’s latest campaign will feature recipe ideas, instore PoS, and promotions across the beer, wines and spirits category, to take advantage of the growth in parties and fright night celebrations during the period.

Jenny Leetch, brand manager at Costcutter, said: “Halloween gets bigger every year and house parties now rank in the top five activities for Halloween. While we’ve created offers across confectionery, this year’s campaign is all about the adults, with inspiring recipe ideas and offers on lines including beer, wines and spirits.”

Read similar: Costcutter to rebuild members’ trust