E-liquid manufacturer IVG is facing legal action from the company behind confectionery brand Millions Sweets for allegedly creating a Millions branded e-liquid without permission.

Stuart Rae, sales manager at Golden Casket, the manufacturer of Millions Sweets said: “We, Millions Sweets, would like to distance ourselves from a “millions” vape product in the marketplace.

We have no association with this product or the vape (e-cig) market and we are currently working behind the scenes to protect our intellectual property. Millions is a children’s brand and would never enter a smoking or e-cig 18+ category.”

Retail Express previously uncovered widespread intellectual property violations by “knock off” e-liquids designed to look like brands including Mars, Snickers, Oreos, Ribena, Capri Sun, Polos and more. Experts warned the use of children’s brands in an 18+ category was irresponsible and could lead to retailer age check errors.

IVG had described the contested product stating: “A childhood favourite comes back to the modern life in the shape of our award-winning Bubblegum Millions from IVG Sweets.”

Asked to comment on the legal issues, IVG confirmed that legal representatives from Hadi Law Solicitors were representing it in relation to the intellectual property claims from Golden Casket.

Retail Express approached Hadi Law for comment and is awaiting their response.

Read more: Health officials call for ban of sweet flavouired e-liquids

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