Taking a cloud to a parlour for a trim isn’t normal behaviour, but it’s bound to generate interest in Skittles’ new Wild Berry flavour.

The Skittles range is worth £38m

The brand has launched a TV ad to promote the variant, which hit shops earlier this year. The quirky commercial shows a bewildered young girl in a dog parlour, trimming an elderly lady’s pet cloud and being rained on by Skittles. It is airing throughout the year in the UK during premium ad spots.

If you haven’t seen the advert yet, watch it in the video above