Retailers can boost sales of chewing gum by up to 20% by positioning packs next to coffee machines.

Manny Patel, of Manny’s Convenience Store in Surbiton, told RN he increased sales of chewing gum by positioning packs by his coffee machine and also at his two tills.
“It works – coffee drinkers like to chew gum to prevent stains and also deal with the odour,” he said. “Since we made those changes our sales have seen a 20% uplift.”

Gum manufacturer Wrigley backs Mr Patel, highlighting the opportunity to encourage additional impulse purchases.

“Retailers have a real opportunity to drive basket spend by offering cross category promotion with coffee and gum,” said a spokesperson from the company.