Mondelez International has launched Cadbury Wispa Gold in its Duos range to help retailers drive confectionery sales.

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The new format is available from wholesalers now and has an RRP of 85p, in line with the rest of the Cadbury Duos range.

The supplier said Cadbury Wispa Gold is growing at 4%, with Wispa the third biggest line with the Cadbury range after Cadbury Dairy Milk.

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Radhika Pai, brand manager at Mondelez International, said: “With Wispa Gold in growth and Wispa Duos growing ahead of the category at 13%, it’s an obvious choice for us to bring the two together in Cadbury Wispa Gold Duo.

“Confectionery is one of biggest food and drink categories in convenience and is the most impulsive, so it’s a crucial part of any store. This means we need to continue to bring innovation to the market that helps this important category.

“I’m confident the new format will help retailers drive impulse sales this summer and build on the sharing occasion.”

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