Mondelez has unveiled a £2.8m marketing campaign celebrating Cadbury Roses, titled ‘Thank you Very Much’.

The advert will be screened across TV and social media, including Facebook and YouTube, and will run until 12 October.

Michael Moore, senior brand manager for Cadbury Roses, said, “This latest campaign aims to make people feel appreciated – celebrating giving a thank you, rather than just saying it. We hope our consumers enjoy seeing this iconic campaign back on their screens once again.”