Mondelez International has announced the return of its Cadbury Legends, ‘Find a legend, win a legend’ campaign, available on promotional packs now.

Designed to help create excitement within the category and drive sales for retailers, Cadbury Legends will run across the brand’s range, including bars, bags and tablets, and will feature former footballer, Ian Wright.

Cadbury Dairy Milk gets a modern makeover

Shoppers have the opportunity to win VIP experiences, as well as other footballing prizes, including video messages from star players. Vouchers to spend in participating football club shops, such as Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur are also up for grabs.

The supplier is also launching an exclusive convenience retailer competition alongside the Cadbury Legends consumer promotion in February and March. The competition offers retailers the chance to win one of three exclusive stadium tours for then and a guest, or one of 10 £50 football club shop vouchers.

To enter, retailers need to purchase a case any Cadbury product and visit deliciousdisplay.co.uk or scan the QR code.

Cadbury Creme Egg campaign launched to celebrate 50 birthday

Pippa Rodgers, Cadbury Dairy Milk brand manager, Mondelez International, said: “This year we want to reward independent retailers on top of our Cadbury Legends campaign with an exclusive competition.

“Cadbury Legends is back for 2021 and this year, shoppers should look out for Ian Wright’s shirts when they unwrap a Cadbury chocolate bar or bag for their chance to win a selection of prizes, including unforgettable experiences with their football hero.”

Product news

Product News

All the latest product news, launches and special promotions for the independent retail sector

Product news