Cadbury has launched a competition in partnership with the Premier League to give your shoppers the chance to play football with well-known players.

Thirteen customers will win the chance to bring five of their friends to meet Thierry Henry, Jamie Redknapp, Shay Given, Jimmy Bullard and Alex Scott.

To enter, consumers must purchase one Cadbury single bar, such as Twirl, Wispa, Double Decker, Crunchie or Boost and enter the barcode found on their pack at Cadbury5aside.com. The promotion ends on 30 June.

The company is also launching an exclusive competition for convenience retailers, giving away 100 cash prizes up to the value of £1,000. Mondelez International will match the prize for any retailers that sell winning packs that have created displays with PoS material.

The promotion will be backed by a £1m campaign, which includes outdoor advertising and social media activity.