Mondelez International has launched new Cadbury Bournville Fingers, designed to help retailers drive sales in the biscuit category.

Bournville Fingers are available now with an RRP of £1.50 in cases of 20, and will be supported a media campaign spanning cinema, TV, and digital.

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According to the supplier, Bournville meets the growing appetite for heritage brands and dark chocolate, with the brand having grown in value by 48.2% within the past year.

The news follows several launches from the brand, including Bournville Giant Buttons and the return of Bournville Old Jamaica, the latter of which aims to tap into demand for rum and raisin chocolate, which is growing at 21%.

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Katie Dade, senior brand manager for Cadbury Bournville at Mondelez International, said: “With consumers continuing to spend more nights at home, we have seen an increase in shoppers looking for a treat to share with others in their households. In particular, consumers are looking for products from trusted brands in a range of formats.”

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