Butterkist is celebrating its 100th birthday with a new on-pack promotion. Consumers will be given the chance to win thousands of instant cash prizes. 

Golden birthday cards will be hidden inside selected promotional bags of 100g and 200g Toffee, 120g and 85g Cinema Sweet, 100g Sweet & Salted, 80g Salted and 150g Sweet popcorn. Consumers will be directed to visit the brand’s website to input codes written inside the cards to redeem cash prizes ranging in value from £5 to £100. 

Butterkist is also offering consumers 50p off their next purchases with every promotional pack. Helena Blincow, Butterkist brand manager, said, “The promotional packs achieve great standout on shelf and they will be available nationwide until December 31.”

The brand is also launching a limited edition Salted Caramel flavour that will be available until the end of the year in 150g bags, RRP £1.49, with just 104 calories per serving.