Burton’s Biscuit Company is combining its ‘special treat’ brands into a premium Maryland Creations range, available to stock from April.
Maryland Creations includes seven products, RRP £1.79, and marks the introduction of new Maryland Creations Choc Dipped, which contains milk and dark chocolate chunk cookies half-coated in milk chocolate.
The range also includes Maryland Soft Centres, which are crunchy cookies filled with a smooth milk chocolate cream.
Soft Baked joins the range with a new Fudge Choc Brownie flavour, as well as Caramel & Choc Chunk. Maryland Big & Chunky completely the line-up with improved recipes for its Milk & Dark and Hazelnut Crunch flavours.
After the success of last year’s Maryland Mix’ems, the launch will be backed by a £1.2m campaign that includes outdoor and print advertising and sampling.