Wrigley has launched an interactive website that enables Starburst fans to star in their own video and receive a free pack of sweets.

The ‘Juicy Theory Creator’ is part of the brand’s new multi-million pound communication platform to support the introduction of Starburst FaveReds.

The launch coincides with digital, out-of-home and in-store activity, as well as the return of Starburst’s TV campaign featuring Michael Bolton.

“Starburst is all about fun and juiciness, and the new ‘Juicy Theory Creator’ allows our fans to get creative and come up with their own story as to why Starburst is so juicy,” said Kerry Rollo, assistant brand manager for Starburst.