Kids snacking brand Bear Snacks has launched an on-pack promotion with outdoor adventure company Go Ape across its Bear yoyos range.

The promotion gives shoppers the chance to win a Treetop adventure or a Bear and Go Ape adventure kit with every purchase of both single and multipack Bear yoyos of all varieties.

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Adventure kits feature a branded backpack, water bottle, and activity booklet. There will also be nine limited-edition bonus Go Ape cards available that feature information about the world’s wildlife, focusing on UK woodland animals found at Go Ape locations.

Bear currently holds 33% of the kids’ fruit snacking category, with 34% of parents concerned that their children are not eating enough fruit and vegetables.

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Jo Agnew, marketing director at Urban Foods, said: “BEAR yoyos are a great family product to fuel adventure and with the Covid-19 restrictions set to continue to ease this summer, outdoor activity is deemed a safer way to socialise.

“There are 34 locations of Go Ape across England, Scotland and Wales, which will make the promotion widely accessible to consumers, driving trial and encouraging purchase for retailers.”