Coca-Cola UEFA Euro 2020 deal unveiled
Now in its 60th year, the competition is being hosted in 12 European cities, with the final month taking place at Wembley Stadium
Coca-Cola has announced that it will be the official non-alcoholic drinks sponsor for the UEFA Euro 2020 competition.
The Coca-Cola UEFA Euro 2020 deal gives the manufacturer the opportunity to promote its sparkling, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low, and sugar-free options.
The competition will kick off in Rome on 12 June, with the final a month later taking place at Wembley Stadium in London.
Walter Susini, Coca-Cola’s marketing vice-president, said: “In 2020, leading up to and during the tournament, we’ll feature a broader array of beverages than ever before to refresh teams and fans alike all across Europe”.
The competition is being hosted in 12 European cities to celebrate the 60th anniversary of the competition.
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