Coca-Cola has announced the launch of its new festive campaign and TV ad, ‘The letter’.

On TV screens from December, the advert, directed by Oscar-winning filmmaker Taika Waititi, follows a father’s journey to make his daughter’s Christmas wish come true.

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Running alongside Coca-Cola’s iconic ‘Holiday are coming’ advert, the new campaign, ‘The letter’, marks 100 years since Coca-Cola created its first festive association and builds on the brand’s heritage of Christmas campaigns, that will once again see Santa play a crucial role in the festivity.

Kris Robbens, marketing director at Coca-Cola Great Britain, said: “This year, the Christmas season is set to be more meaningful than ever before. As a company, Coca-Cola has been celebrating the festive season through our advertising since the 1920s, featuring uplifting messages of unity and joy.

“Our new advert reflects the real magic of Christmas – our greater appreciation for loved ones, a sense of community and our need to be present with each other this Christmas, above all else.”

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