Coca-Cola continues partnership with Merlin theme parks
Coca-Cola Great Britain has partnered with Merlin Entertainments to offer a 50% discount at its parks in exchange for empty plastic bottles.
The initiative, which Coca-Cola launched in 2018, has been extended to more attractions this year in response to consumer feedback.
The 23 machines will be available at UK attractions, including Alton Towers Resort, Thorpe Park Resort, Chessington World of Adventures Resort, Legoland Windsor Resort, Sea Life Blackpool and Warwick Castle Resort.
Leendert Den Hollander, vice and general manager at Coca-Cola European Partners, said: “As part of our sustainable packaging strategy we’re determined to make recycling on-the-go easier for.
Ultimately, we want to reach the point where 100% of our packaging is collected, reused or recycled – and where none of it ends up as litter in our streets, parks or in the oceans. Our continued partnership with Merlin Entertainments forms an important part of this, as we seek to reward and recognise people for recycling their used plastic bottles, and encourage others who may not be actively recycling to follow.”
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