Coca-Cola European Partners (CCEP) is bringing back limited-edition Coca-Cola bottles across its zero sugar, diet and original varieties.
On sale now, the bottles feature a QR code that shoppers can scan to unlock new and exclusive content every day throughout this month and December.
The festive packs will be available across take-home formats including large bottles, multipacks of cans and glass bottles. With more soft drinks being consumed at home, sales of Coca-Cola sharing packs are up 20% in value across grocery and convenience.
The limited-edition design will be supported by the return of the supplier’s ‘Holidays are coming’ TV ad, which will also span video-on-demand, cinema and outdoor advertising.
Simon Harrison, vice-president commercial development at CCEP GB, said: “Sixty-four per cent of consumers think keeping up family and Christmas traditions is more important than ever this year – and with 100 years of heritage at Christmas time, Coca-Cola has an important role to play in making that happen.
“Last year our soft drinks range was the largest contributor to Christmas soft drinks growth, led by Coca-Cola, but also Schweppes and Appletiser. We see this continuing for 2020 as consumers look for affordable ways to treat themselves.
“Fifty -four per cent are planning to enjoy a sparkling drink with their special festive meal and there will be many other social occasions in the weeks either side of the big day.”
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