Coca-Cola brings back festive designs
The festive packs will be available across large bottles, multipacks of cans and glass bottles
Coca-Cola European Partners (CCEP) is bringing back limited-edition Coca-Cola bottles across its zero sugar, diet and original varieties.
On sale now, the bottles feature a QR code that shoppers can scan to unlock new and exclusive content every day throughout this month and December.
The festive packs will be available across take-home formats including large bottles, multipacks of cans and glass bottles. With more soft drinks being consumed at home, sales of Coca-Cola sharing packs are up 20% in value across grocery and convenience.
The limited-edition design will be supported by the return of the supplier’s ‘Holidays are coming’ TV ad, which will also span video-on-demand, cinema and outdoor advertising.
Simon Harrison, vice-president commercial development at CCEP GB, said: “Sixty-four per cent of consumers think keeping up family and Christmas traditions is more important than ever this year – and with 100 years of heritage at Christmas time, Coca-Cola has an important role to play in making that happen.
“Last year our soft drinks range was the largest contributor to Christmas soft drinks growth, led by Coca-Cola, but also Schweppes and Appletiser. We see this continuing for 2020 as consumers look for affordable ways to treat themselves.
“Fifty -four per cent are planning to enjoy a sparkling drink with their special festive meal and there will be many other social occasions in the weeks either side of the big day.”
All the latest product news, launches and special promotions for the independent retail sectorProduct news
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member