Retailers must invest in the growing demand for children’s cheese in the snacking category, chilled food supplier Kerry Foods has told RN. 

Lisa Doberenz, Cheestrings senior brand manager at Kerry Foods, said it has invested £1.5m in its ‘Choose Fun’ TV advert, which is targeted at children who are looking for a ‘fun’ snack that plays on their imagination.  

According to Nielsen data for the year ending 2017, Cheestrings is worth £44.7m in the UK, and is growing at 13% year on year, outperforming the total cheese snacking category.