Wall’s has relaunched its microwave sausage range.

Under the new banner ‘Ready Baked’, the sausages are available in two new flavours – BBQ and Black Pepper – as well as Original.

Siobhan Gray, brand manager for Wall’s sausages at Kerry Foods, said: “We believe they appeal to time-poor consumers and single-person households who need heartening food fast.”

The range is backed by advertising, in-store sampling, couponing and PoS.

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