Quorn has launched a new range of sandwiches and wraps in partnership with Adelie Foods.
The range includes four sandwiches and two wraps, containing a variety of Quorn fillings, and will launch in cafes and delis with a focus on universities from August. It will then be pushed out in the convenience channel.
The sandwich range contains Chicken & Stuffing, Chicken Salad, Ploughman’s and Ham Salad. The wraps come in Sweet Chili and Caesar varieties. All products will have an RRP of £3.29.
The meat-free category is currently worth £308m, and Quorn has invested more than £12m in the past year to drive brand awareness.
Andy Smith, director of business development at Quorn, said: “The meat-free category is largely centred on planning meals at home, but our research has shown there’s a big demand for more meat substitutes and vegetarian options in the impulse channel.
“We think our new range can increase awareness and sales for the lunchtime meat-free category.”
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