Yoplait’s new campaign for Petits Filous, ‘Play free’, will focus on the government’s Change4Life initiative, which encourages parents to choose healthier options.

The Change4Life Sugar Swaps campaign will encourage families to cut back on sugar by making a few swaps to everyday food and drink, such as looking for low-sugar yogurts.

A TV advert will go live from 4 February, with the pots of yoghurt featuring a new ‘Good choice’ badge.

The advert will highlight Petits Filous fromage frais as a better choice for children, and barkers and gondola ends will be available to retailers.

Rahul Gursahani, marketing manager at Yoplait, said: “We’re building on our original ‘Play free’ campaign and are supporting Change4Life this year to help shoppers locate low-sugar options in store.”

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