Following five years of double digit growth, Nomadic Dairy is launching a new look and adding a new flavour to its range.

The new premium look aims to differentiate itself from competitors, focusing on that fact it comes in single tubs, and the supplier says it aims to drive value in a category that is being eroded by volume pumped into the market with ‘ever cheaper multi-packs and deep deals on single brand multi-buys’.

Health grows yoghurt sales

The new flavour, Sicilian lemon, will come with an RRP of £1.40 (160g) and join its existing range comprising raspberry, salted caramel and alphonso mango flavours.

Alan Cunningham, managing director at Nomadic Dairy, said: “We have a clear focus on single serve, convenient and portable products with a spoon included. Whether it’s lunch, a post-gym treat or an end to dinner, we’ve got a pot to match consumers’ busy lifestyles.”

Yoghurts and pot desserts are a crucial category to get right