Philadelphia Lightest joins Mondelez flavour range
The brand extension taps into the consumer demand for healthier products
Mondelez International has added Philadelphia Lightest Herbs to its Philadelphia range, available now with an RRP of £1.99.
The soft cheese contains only 11% protein and 3% fat, and has been launched to meet ongoing consumer health trends.
The brand has benefited from a sales increase of 10% year on year, and Philadelphia Lightest Herbs is expected to add incremental value to this.
Paola Cassinelli, Philadelphia’s senior brand manager at Mondelez, said: “The Philadelphia brand is in 5.4% growth and is bringing new shoppers to the into the category. By introducing this launch we’re offering shoppers all the benefits of our healthiest ever Philadelphia product.”
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