Mattessons is returning to TV until March 25 with a £1.8m ‘Snackarchy’ campaign.

Running with the strapline ‘Meat your snack’, the campaign also includes digital and video-on-demand advertising, as well as sampling and PR activity.

Retailers can promote the campaign in store with PoS, such as floor stickers and branded barkers.

Victoria Southern, marketing manager for Mattessons, said despite growing quickly, meat snacking is a long way from becoming a national habit, with only 18% of shoppers consuming them in comparison to 70% consuming crisps.

“However, we are confident that our new campaign will challenge snacking conventions and power up the appetite of shoppers to try Mattessons meat snacks,” she added.