Retailers are set to score big thanks to a new on-pack promotion from Ginsters.

Running until May 8, the brand is looking for consumers that go the extra mile when supporting their football team and is set to give one fan a prize of £10,000.

The promotion will run on 20 million packs in its core range of slices, pasties and sausage rolls.

Shoppers will be able to nominate themselves or their friends by uploading a funny picture or video online.

Every week Ginsters will also give away a ‘footie front room’ prize package, which includes a branded mini-fridge, 55” TV and a sofa.

There will also be 30,000 Ginsters sausage rolls that can be instantly won.