Costcutter’s own brand Independent is on TV for the first time ever this month as it unveils its range of barbecue meats for the summer.

The 10- and 30-second ads show the brand’s Sirloin and Rump Steaks, Pepper Beef Steaks, Kebabs and flavoured Ribs and Pork Steaks and promote the ‘any 2 for £6’ deal.

Jenny Wilson, marketing director for the Costcutter Supermarkets Group, said: “This TV ad will help increase consumer awareness of the Independent brand, showcase the new products and offers and drive footfall in to stores.”