As the trend towards snacking on the go continues, convenience retailers can boost their after-school snack sales with a new range from Cheestrings.
Cheestrings Scoffies contain three sections that contain different snacks. Each section can be resealed, which gives children the option to save parts of it for later.
The three-strong range is available now and comes in 60g packs, RRP £1.50, and will be backed by a £1.5m campaign from January, which will include TV advertising and sampling activity.
The products contain no artificial colours, flavours or preservatives and are aimed at children aged seven to 11.
Rebecca Jakob, brand manager at Kerry Foods, said: “There is a huge opportunity and demand from consumers in the category for a range that not only gives children a fun and delicious after-school snack