Coca-Cola Europacific Partners (CCEP) has launched a multi-million-pound ad campaign for Schweppes celebrating the British public’s determination to enjoy the summer.
The campaign features two 10-second TV adverts with the tagline “We got the tonic, you’ve got the spirit”.
CCEP will also deploy murals across Birmingham, London and Manchester, as well as digital ads with Schweppes’ new Pink Soda and Elderflower Slimline Tonic varieties across 11 city centres including Glasgow, Leeds and Liverpool.
Additionally, there will be ads on the London Underground and social media, including a Pinterest partnership.
The campaign comes as Schweppes has led growth within the mixer market during 2020, with value sales growth of 32.4% seeing the brand achieve its highest market share for four years.
Martin Attock, vice president of commercial development at CCEP GB, said: “Last year, Schweppes led the mixer market with its stellar growth, selling almost double the volume of its closest competitors in retail. The brand offers something for both every day and special occasions, and helped consumers recreate their favourite serves in the home.
“We now have an opportunity to build on this growth as people come together safely this summer in pubs, bars, restaurants and at home, celebrating with a recognised brand they know and trust while delivering on the taste and the fizz that consumers expect from a mixer.”