Quaker is promoting its Oat So Simple porridge range with a new TV advert.

Aiming to drive sales in the hot breakfast category, the ad will highlight the benefits of Quaker Oats, which is high in wholegrain and fibre and can help to lower cholesterol.

The category presents a huge sales opportunity for retailers, with more consumers looking for a healthier breakfast.

Products that are quick and easy to prepare are among the top motivations for breakfast choice, so it is important retailers maximise this sales opportunity with the right products.