Heinz will resume half-price promotions next month after withdrawing support to convenience wholesalers at the height of the coronavirus pandemic.

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In a statement sent to retailers, and seen by betterRetailing, the food giant said it had halted the promotions last July due to “supply chain challenges as a result of demand peaks”, but planned to “resume price promotions in Q4”.

“We have increased our investment, including marketing activations and call-centre capability,” a spokesman added.

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