Branston Beans has launched an on-pack promotion across 12 million packs to celebrate the brand’s 10th anniversary.

From January, customers buying four-packs of the beans will be able to win £100 towards a ‘Great Day Out’, as well as coupons for money off their next purchase of Branston Beans.

Chris Wright, marketing director for Branston’s owner Princes, said: “Branston Beans has a diverse shopper base. Volume per buyer is up 10.2% year on year, while spend is up 24.9% and we believe that the new promotion will help to drive penetration and repeat purchase.”